The advert starts off with an eye-catching animation of the word “haemorrhoids”, with the voice telling us “even the word feels uncomfortable” (do you recognise the familiar voice?). We know that regardless of the size, type and number of piles, if you have them and they get in the way of your life, they can be uncomfortable and an unnecessary nuisance.

Do you dread your next flare up? If so, eXroid could help liberate you from living in limbo.

The advert goes on to highlight the feelings many sufferers tell us about when sharing their experiences with our Patient Services team. But fear not, eXroid is here to help! We want to raise awareness of this quick, non-invasive and low risk alternative to surgery that is supported and delivered by some of the UK’s leading general and colorectal consultant surgeons in our nationwide clinics.

We hope that by raising awareness of this condition and our treatment that more sufferers and healthcare professionals will reach out and get the right help and advice on available treatment options and we will have many more sufferers like those shown at the end of the advert, finally free to get back to doing the things they love.

Watch the advert here: